The BAM brief was simple, the club needed a new website to grow the membership and in particular appeal to a younger audience. They tasked BS+A with designing and developing a new website that would still offer existing members the same great experience and features. But they also needed to revitalise their image and offer more appeal to the younger generations.

We carried out industry research and a full break down of the former site to ensure all functionalities were provided. BS+A worked closely with multiple members of the club to ensure they provided the features that were requested. We enhanced their image with a modern and sleek yet friendly user experience and the club saw overnight results with younger members showing greater engagement already. Extensive Industry Research: Conducted comprehensive market analysis, identifying gaps and opportunities to position the brand uniquely. Scalable Identity: Developed a brand strategy with adaptability, ensuring seamless expansion from B2B to B2C markets. Cohesive Branding: Ensured consistent branding across all touchpoints, aligning visual elements with core values.