Aligner Intelligence

Building an industry leading technology platform with a team of specialist consultants to solve major clear aligner treatment problems.

Project Overview

Transforming an industry fraught with problems, BS+A worked alongside UK’s leading specialist orthodontists to build a powerful digital solution. From concept and ideation to validation and launch, we have worked closely together to develop a strong brand strategy and comprehensive platform.

Project

Tech Start-up Launch

Category

Strategy & Innovation

Design

Development

Services

Research

Analysis

Branding

Creative Direction

UI/UX Design

Prototyping

Websites

Apps

Project Brief

BS+A have been involved from the beginning of the Aligner Intelligence’s inception. Initially we were tasked to support the consultants with developing their idea and formulating a business model. They wanted us to leverage technology to streamline a traditional consulting process and develop a vital industry solution. We were then tasked with establishing a name, building a brand identity and building a full-scale technology platform.

Result

We broke down the traditional dental consulting process and conceptualised a technology platform that would facilitate this before developing a coherent brand that appealed to the target market correctly. The digital product design & development phase followed with an MVP prototype developed to establish a product market fit and ensure we built what the industry demanded. Following validation and testing of the prototype, we are now working on a live production platform and GTM launch strategy.

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Key Services and Outcomes

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Brand Creation

- Extensive Industry Research: Conducted comprehensive market analysis, identifying gaps and opportunities to position the brand uniquely.

- Scalable Identity: Developed a brand strategy with adaptability, ensuring seamless expansion from B2B to B2C markets.

- Cohesive Branding: Ensured consistent branding across all touchpoints, aligning visual elements with core values.

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Web App Design

- User-Centered Design: Prioritised user needs through research, interviews, and personas to inform the app's structure.

- Intuitive Navigation: Designed a user-friendly interface with logical flow, simplifying user journeys for orthodontists and clinicians.

- Aesthetics and Branding: Infused the app with the brand's visual identity, combining aesthetics with usability.

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Web App Development

- Front-End and Back-End Integration: Seamlessly integrated user interface designs with robust back-end functionality.

- User Testing: Conducted rigorous testing with real users, addressing usability issues and enhancing user satisfaction.

- Continuous Improvement: Monitored user feedback post-launch, iterating on features and enhancements to meet evolving needs.

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Content

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Other Works

Brand Stategy and Design

Aligner Intelligence

Project Overview

Project Overview

Brand Creation

Web App Design

Web App Development

Content

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