Hockley Brew Co

Taking a city by storm with the launch of a new lager brand for a heritage brewery with a passion to take on the big boys.

Project Overview

Hockley Helles is the creatives choice. A lager drank by mavericks, created unconventionally. Hockley is not your standard lager. With over 200 years of brewing excellence behind it, the brand was activated by BS+A and intended for the creatives of Hockley and beyond.

Project

Brand Strategy & Launch

Category

Strategy & Innovation

Design

Business & Activation

Services

Business Launch Strategy

Marketing Campaigns

Social Media

Content Creation

Creative Direction

Project Brief

Through a unique collaboration during BS+A’s Nottingham, UK based project launching Code 34 Cocktail Bar, Hockley Helles lager was born. The project involved working in partnership with the renowned UK heritage brewery, Shipstones to launch the new craft lager across the city of Nottingham. BS+A were tasked with leading the creative strategy and activation for the new brand to fuel growth across the student and young professionals demographic.

Result

Hockley Helles took the city by storm and quickly became the go-to lager brand for discerning craft drinkers. A hugely successful PR campaign achieved national coverage in print, online and on TV with large publications such as ITV. BS+A delivered fast growth social media across the Instagram and LinkedIn platforms as well as working with local venues to produce exciting events showcasing the brand. We also designed a stylish range of merchandise to further increase consumer brand attachment and loyalty.