Pure Balance

Leveling up a local pilates studio into a holistic wellness hub.

Project Overview

Pure Balance, a local wellness studio, engaged BS+A for a comprehensive brand redesign in preparation for expanding into diverse wellness categories, aiming to become a central hub for the community. Through collaboration, BS+A delivered a complete overhaul of the brand, including design, signage, and a revamped website.

Project

Re-Brand and Web Design Build

Category

Strategy & Innovation

Design

Development

Services

Brand Identity & Guidelines

Content Creation

Creative Direction

Development

Graphic Design

Research

UI/UX Design

Websites

Project Brief

BS+A was tasked with a complete rebranding endeavor to facilitate the studio's expansion into a more extensive wellness facility. The scope involved crafting new logos, signage, a brand book, and a sophisticated website featuring advanced booking functionalities. The challenge lay in creating a visual identity appealing to both their established older clientele and attracting a younger demographic.

Result

The outcome was a transformative rebrand, rendering Pure Balance unrecognizable from its former identity. The revamped brand significantly elevates the studio's presence, aligning its exceptional classes and instructors with a premium visual identity. BS+A developed new branding, integrated into studio signage and posters, serving as the foundation for the redesigned website. The new website, in contrast to its predecessor, effectively communicates the studio's offerings and streamlines their booking process, transitioning it from phone-based to an efficient online system.